2025 Sales & Marketing Activities – Year-End Report

Throughout 2025, our company implemented a comprehensive and strategically planned sales and marketing program aimed at strengthening our global market presence and expanding long-term international partnerships.
Within this framework, we actively participated in major tourism fairs, international road shows and direct sales calls across key European source markets.

ITB Berlin 2025 – Global Tourism Networking

In March 2025, we participated as an exhibitor at ITB Berlin, one of the world’s leading tourism trade fairs.
During the exhibition, we conducted nearly 100 one-to-one B2B meetings with international tour operators, travel agencies and industry professionals, reinforcing existing collaborations and initiating new business opportunities.

TGA Road Show – Budapest, Hungary

Following ITB Berlin, we joined the TGA-organized Road Show in Budapest, Hungary, where we held approximately 20 professional meetings with key travel trade partners.
These meetings played a vital role in strengthening our presence in the Central European market.

Baltic Countries Road Show – Tallinn, Riga & Vilnius

As part of the TGA Baltic Road Show, we visited:
Tallinn, Estonia
Riga, Latvia
Vilnius, Lithuania
Across these three strategic destinations, we conducted nearly 60 B2B meetings, focusing on destination promotion, tailor-made travel solutions and sustainable cooperation models for the Baltic markets.

TTG Rimini Tourism Fair – Italy

Later in the year, we attended TTG Rimini Tourism Fair in Italy as a visitor.
During the fair, we closely monitored market trends, emerging products and competitive dynamics, gaining valuable insights into the Italian outbound tourism market.

AVIAREPS Nordic Road Show – Stockholm & Copenhagen

With the sponsorship of TGA, we participated in the AVIAREPS Nordic Road Show, covering:
Stockholm, Sweden
Copenhagen, Denmark
In these Nordic capitals, we held approximately 40 face-to-face meetings, primarily focused on boutique, luxury and experiential travel demands from the Nordic region.

Direct Sales Calls – Riga & Apeldoorn

In addition to organized road shows, we carried out direct sales call visits to further strengthen our market presence.
Riga, Latvia:
Targeted meetings with existing and potential partners to deepen cooperation within the Baltic market.
Apeldoorn, Netherlands:
A dedicated sales call trip to Apeldoorn was conducted, focusing on the Dutch outbound market, partner relationship development and new business opportunities.

2025 Sales & Marketing Activities in Numbers

Total fairs and road shows attended: 6
Countries visited: 9
Cities visited: 11
Total B2B meetings: approximately 280
Total distance traveled: approximately 22,500 km

Looking Ahead to 2026

The extensive sales and marketing activities carried out in 2025 have significantly strengthened our international visibility and partner network.
Building on this solid foundation, our focus for 2026 will be on deeper market penetration, long-term partnerships and delivering high-value, tailor-made travel experiences across our key source markets.