Sofia B2B Tourism Event | Turkey DMC & Istanbul DMC Representation

As a Turkey DMC and Istanbul DMC, we attended the TGA & Ministry of Tourism B2B event in Sofia to evaluate the Bulgarian tourism market.

Evaluating the Bulgarian Market as a Turkey DMC at the TGA & Ministry of Tourism Event in Sofia
A Key B2B Tourism Event in Sofia, Bulgaria
On 15 January 2026, we participated in the B2B tourism event held in Sofia, Bulgaria, organized by the Republic of Türkiye Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency (TGA).
We attended the event representing our services as a Turkey DMC and Istanbul DMC, where the Bulgarian tourism market and potential cooperation opportunities for Türkiye were thoroughly evaluated.

B2B Meetings Focused on the Bulgarian Market

Nearly 10 One-to-One Meetings with Local Tourism Professionals
Throughout the event, we conducted nearly 10 B2B meetings with Bulgarian tourism professionals. During these meetings, we presented our Turkey DMC and Istanbul DMC services, focusing on:
Istanbul-based cultural and city tours,Tailor-made and private travel programs across Türkiye ,Group travel and special interest tours.
Expectations and demand trends for the 2026 season,strong Interest in Istanbul DMC and Turkey DMC Destinations
Istanbul, Cappadocia and the Aegean Region in the Spotlight.
During the B2B meetings, Türkiye’s leading destinations — particularly Istanbul, Cappadocia, and the Aegean region — attracted strong interest within the scope of our Istanbul DMC services.

Our local expertise, operational strength, and flexible program design as a Turkey DMC were highly appreciated by our potential partners.

Strengthening Tourism Relations Between Türkiye and Bulgaria
Participation of the Ambassador of the Republic of Türkiye to Bulgaria
The event was also honored by the participation of H.E. Mr. Mehmet Sait Uyanık, Ambassador of the Republic of Türkiye to Bulgaria.
We were pleased to take part in the official group photo, highlighting the strong cooperation between public institutions and private sector representatives and reinforcing the growing tourism relations between Türkiye and Bulgaria.
New Cooperation Opportunities as a Turkey DMC in the Bulgarian Market
This B2B event in Sofia enabled us, as a Turkey DMC, to analyze the Bulgarian market’s expectations on-site and to establish new partnerships focused on our Istanbul DMC services.
We aim to further expand our tailor-made products and destination-focused programs for the Bulgarian market in the upcoming period.